Good with words

Fear... distractions.... the efforts of a self-employed writer to pay the mortgage.... all that jazz.

Wednesday, May 17, 2006

flaky, girly, dreamy

My catalogue copy is all of these things, according to a team of branding experts who have been hired to analyse one of them. I am not allowed to talk about hearts, love or dreams.

I can cope with girly but..... FLAKY?

To add insult to injury, the final conclusion is:

"Overall tone is in line with our brand model...... but perhaps not 'grown up' enough."


For heaven's sake, how I am supposed to get more grown-up? I have a feeling opaque tights aren't going to cut it here.


  • At 3:47 AM, Blogger Liz said…

    What happened to the rats, by the way?

  • At 10:14 AM, Blogger Jon said…

    The rats?

  • At 2:06 AM, Blogger Liz said…

    The rats in the garden.

  • At 2:27 AM, Blogger Anna said…

    They are probably dead. Nobody will venture into the shed to find out, apart from the rat man, who is due to arrive any day now. This whole episode is best erased from everyone's memory.

    Mind you, if nextdoor continue to leave their potatoes outside their back door, the ratties will soon be back again. And I for one will not be speaking to the rat man. If they want to move back, they can move back.


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